Trends in sports

Trend is defined as to go in a general direction or to have a tendency to go in a certain way. The sports industry is a huge sector that borders on fitness, health, pure entertainment, as well as the areas that are on the frontier of digital in all its forms.

Sports are evolving year after year. The sports will unite with the technology to take the experience to the next level according to reports. All of this can only be reflected in the marketing of this sector: a playing field where you need to know how to operate in a way that is current and up to date, but also well in advance of other players.  

“It is not the size of a man but the size of his heart that matters.” – Evander Holyfield

Traditional to Non-Traditional

Over the years, the sport industry has seen the emergence of new sports that are gaining increasing popularity and are unlike the traditional sports that the previous generations are used to. Traditionally, athletes would play a sport with the objective of winning. Alternatively, non-traditional sports focus more on the aspect of enjoying the sport rather than making its sole purpose winning. For instance, to win a basketball game a player would have to shoot shots in a basket. On the flip side, an athlete could be wall climbing and participating in the relevant competitions for the simple reason that they enjoy it.

As the name suggests, Traditional Sports are games that have been around for longer, have their own history and a set of rules and regulations that must be followed. Games like hockey, cricket, baseball, etc. come under the category of traditional sports. Non- traditional Sports on the other hand, are usually individual sports as opposed to the traditional team sports. They’ve also been around for much lesser time compared to traditional sports. This means that they do not have as big an audience relative to other traditional games. Examples of non-traditional sports are ice-skating, wall climbing, surfing, skateboarding, etc.

One of the major differences between traditional non-traditional sports is the point system or the criteria for winning. As opposed to traditional sports where it is easy to calculate the number of baskets or the number of goals or runs, the point system for non-traditional sports is almost completely up to the judges’ discretion. So, there actually no real way or it is difficult to say who won.

About Trends in Sports

Some sports will remain unchanged and virtually untouched by technology, the American style football for example has proven over time it is very resistant technology. The development of sports industry is a new developing trend for building a harmonious socialist society. In order to promote the development of fitness industry of mass sports and regional economy, to meet the public community sports fitness, leisure entertainment and other spiritual enjoyment needs, developing the industry will be a new path for the development of sports.

Artificial Intelligence

Artificial intelligence (AI) in sports can be used to avoid sports disputes, record memorable moments from sporting events, and provide direction and advice for sports scientific study. Value analysis First, it elevates sports events to a higher level of professionalism. The scientific application of AI technology in sports events allows coaches to correctly evaluate athletes’ physical status before, during, and after the game, as well as provide significant assistance when coaches make real-time tactical modifications. 

It also contributes to the expansion of customized training models and the promotion of more scientific and successful competition techniques, boosting athletes’ competitiveness. Second, It contributes to the sports industry’s evolution and upgrade. The sport is a sunrise industry with promising economic and environmental prospects.

The sector will benefit from greater capital utilisation thanks to AI technology, which will aid in the development of a more scientific and innovative business model as well as improved customer service. Third, AT will help to personalise physical education. Schools can establish a novel and scientific physical education ecosystem with the help of AI, big data, and other information technologies, organise students to participate in personalised sports learning and training activities, and assist teachers in providing students with more scientific teaching guidance. Big data makes it a lot easier for schools, society, and families to communicate in harmony. 

Fan Engagement in Sports

 Fans are essential to any sport. They are one of the most biggest, if not the biggest assets to a sports club. Apart from being a major source of income for players, managers and coaches, fans play a vital role in boosting their favourite players’ or teams’ confidence.
That is why fan engagement is growing popularity. Basically, fan engagement is forming “deep-rooted” connections with fans and maintaining that relationship.

The sports industry usually does this in many ways, the most prominent being ‘Live Experience’. There is no telling if fans that attend these matches are loyal fans or just bandwagon. Therefore, the exhilarating feeling that fans experience at live matches is unmatched and enough to make the fans keep wanting more.

However, with the COVID-19 pandemic, the risks that come with the virus makes it impossible for fans to attend live matches and experience that feeling again. Which means it is now harder to retain fans who aren’t hard core sports fans.

Since sports clubs cannot rely on live matches, they’re turning to other ways. For instance, major leagues are now broadcasting highlights of matches that include record breakers and uploading videos of favorite moments. The players are also interacting more with fans via social media platforms to spread positive messages among their fans. This also helps fans feel like they can relate to their ‘idols’ since they are also going through the same thing.



E-sports can be dated back to a Space Invaders tournament in 1972, where 10,000 people competed. As the decade of the 2000s progressed, e-sports surged in popularity. The first tournaments were the World Cyber Games and the Electronic Sports World Cup, which were followed by the creation of Major League Gaming (MLG) in 2002. MLG is currently one of the most well known E-sports broadcasters in the world.

Electronic sports, sometimes known as e-sports or eSports, are a sort of video game competition. E-sports are usually multi-player video game competitions between professional players, either individually or in teams. E-sports was expected to have a total viewership of 454 million people by the late 2010s, with revenue topping $1 billion. The growth and marketing of e-sports tournaments has become increasingly dependent on online streaming media platforms, particularly YouTube and Twitch.

E-sports in Covid 19

Because gaming was the only form of entertainment available outside OTT platforms, Covid-19 was very useful to the gaming industry. Gamers and youngsters witnessed a large surge following gaming talent agency through YouTube, Instagram, and Loco, says Agarwal (an e-sports professional). He is pouring a lot of money into the company because the agency is quite optimistic about how the gaming industry will perform in 2021.

COVID-19, fortunately for the esports community, has sped up the process. People needed something to do when stay-at-home orders and other COVID-19 laws were implemented over the world. People
could connect with others while playing sports online thanks to esports.

Olympics and E-sports

The Olympic Games are also being looked at as a possible way to legitimise e-sports. In October 2017, the International Olympic Committee (IOC) held a summit to acknowledge the growing popularity of e-sports, concluding that competitive ‘e-sports’ could be considered a sporting activity, and the players involved prepare and train with an intensity that may be comparable to athletes in traditional sports, but with that any games used in the Olympics would have to comply with the rules. The IOC and the Global Association of International Sports Federations

Future of E-sports

The Esports Arena is North America’s first dedicated esports facility. Since constructing its initial arena in Orange County, California, the company has expanded to 13 more locations across the United States. But now several arenas range in size from 15,000 square feet to 100,000 square feet. Some arenas are home to huge championship events, while others enable the public to pay for “game time” to play in the arena. Moreover, OverActive Media recently revealed intentions to build a $500 million esports and entertainment complex in Toronto, Canada.

It is expected to be completed in 2025 and will contain 7,000 seats. Now that more people are interested in esports, it is attracting more attention, making it a beneficial investment for brands and increasing its popularity.


Blockchain gaming is a type of game that leverages the same technology that underpins cryptocurrencies such as Bitcoin and Ethereum to give real-world object ownership. Players may certify the rarity of their items and send anything to anyone via blockchain gaming. This new possibility is available without needing you to jump through hoops or sell your entire account to move just one meagre thing that the buyer desires. This opens the door to a new player-driven economy, in which games don’t have to worry about new releases or dubious DLCs and can instead focus on developing new tradable content that keeps users involved.

The fan experience is being reimagined because to blockchain technology, which allows users to vote on club and team decisions.

Due to a number of blockchain use cases, e-sports and non-fungible tokens (NFTs) are changing the parameters of fantasy football and other sports games. Furthermore, NFTs allow teams to distribute digitally verifiable match or season tickets, considerably lowering the risk of counterfeiting.

Development of block chain-based identities that provide users with rewards in exchange for supplying enterprises with insightful and actionable data. Tokenized sports or e-sports teams increase the liquidity of a sports team by allowing more investors to buy shares or parts of it. After a two-year court battle, Okung was finally granted the option to receive half of his $13 million salary in Bitcoin. Russell Okung, an NFL player, became the first American footballer to get a percentage of his salary in Bitcoin toward the end of 2020. Strike, a payment service provider, aided in this end eavour.


Going international can become ever additional important! International audiences, international fans, international leagues, international media! Everybody and everything is connected nowadays! The globe is at your fingertips and borders are not any longer outstanding. Several area unit able to work the place they need. Covid nineteen has already given a lift to figure from home, one thing that is here to stay! It means that the fan is everywhere! At the same time the globe of sports is also apace globalizing. Sheep you check out the champion’s league, at Formula One or at golf, all major sports have turned international. Even high status is international today, whether or not your name is soap Verstappen or Lionel Messi!

Globalization of sports creates additionally prospects for various styles of criminal activity. Match fixing and referee corruption area unit a rising threat attributable to the expansion of international card-playing and gambling on sports events. Alleged corruption of officers of the foremost vital international sport organizations and associations (like FIFA) could cause controversies related to organization of sport events. Within the same time, those huge sport establishments could also be used as tools for hiding. Another issue that shows the dark aspect of economic process of sports is that the use of prohibited athletic performance-enhancing medication.